![]() You can use your emails to keep your users up to date with your news and app’s updates, to build expectations and interest, and offer them discounts and special promotions. Email marketing continues to be one of the most efficient channels in terms of lead generation, user retention and return on investment. Use email marketingĭo you think email marketing is a thing of the past? Well, you would be wrong! With the rise of mobile devices, this tool has become more useful than ever to keep in touch with users. Whatever we do, we have to be extremely careful to not become intrusive, especially with paid apps (where the users expects not to have to deal with advertising). For example, push notifications can be used to recover a user who has stopped using the application, and later in-app messages once he has logged in to put him on the path to conversion. These two types of communication can complement each other, as they are in no way mutually exclusive. For them to work, they should be a part of a retention and nurturing strategy, and be activated depending on the users’ behavior. The goal with these is to increase the duration of a session and/or redirect the user to specific content. In-app messages are those shown once a user has already opened the application.If you overuse them, they can end up just being annoying and have the exact counter-effect of what you’re trying to do. With these, you will be able to increase the chances of a user using your app for a second time by an average of 25%, but for an app to be successful it is vital to pay close attention to the content, frequency and when to send them. Push notifications are those which pop up on a users home screen, encouraging them to use the app through offers, exclusive content or discount codes.The most popular tools to instantly communicate with them are push notifications and in-app messages. To improve your app engagement, you need to remind your users that your app exists right there on their smartphones, just waiting to entertain them or make their lives easier. The engagement between apps and users: push notifications and in-app messages SCREENFLOW 6 DISCOUNT COUPON FULLOn a positive note, what you have may just be the beginning of a beautiful friendship, full of magic between your app and its users. User engagement is one of the main problems that face app designers: on average, 90% of users stop using an app within 6 months of having downloaded it. Forgetting the importance of app engagement while planning your mobile app marketing strategy is a fatal mistake that will greatly harm your app’s worth. Like in a marriage, this love needs to be maintained every day - or else, they will end up leaving you. The engagement between mobile app and users does not depend just on first sight. ![]()
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